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SAF™ Goes Down Under

Overseas representation is a proven way of aiding market penetration and is a mechanism implemented by SAF™(Super Absorbent Fibre) manufacturer Technical Absorbents, in specific regions of interest. With an already established network of agents, it is now looking to countries in which it is lacking representation and actively recruiting for specialists in fibres/textiles/nonwovens or chemicals to further promote its technology. The first successful appointment has now been made in Australia – Melman Australia.

Melman Australia had an informal arrangement with Technical Absorbents a number of years ago but the relationship has now been made formal and the company, run by Adam Harrison and Doug Hindson, will now solely represent SAF™in Australasia.

“These are exciting times,” explains Commercial Director Paul Rushton. “We are working hard to increase the amount of people we have on the ground talking to people about our unique technology and it is great to announce that we will be working closely with Melman moving forward.

“A recent trip to Australia and New Zealand demonstrated that there is interest in our products, fibre and fabrics, spread across a range of applications and industries in these countries. Having Doug and Adam on board to explore, open new doors and potentially bring development projects to fruition will be a huge asset and they will be fully supported by the team in the UK.”

Melman Australia have a portfolio of European companies that they work with and looking forward to starting work with Technical Absorbents. “As a company we are familiar with SAF™ technology,” explains Adam Harrison, “and since we last met with potential customers, there has been a lot of work undertaken by the Product Development team to develop the product range to meet specific applications.

“We are delighted to have formalised our agreement moving forward and excited to see what new opportunities we can find for SAF™.”

If you are interested in representing Technical Absorbents on a competitive commission basis, please email